She is a model on the rise, but an entrepreneur on the rise as well. With her multiple ventures from dancing girl to bossgirl, Claire von Nieda is using her recognition and influence to be a innovative creator. Read about how Claire launched her business Ivivva (ih-vee-vah). Inspired by active girls and created by lululemon athletica. Her business celebrates girls by designing beautiful athletic wear and experiences that connect girls through movement and encourage them to dream big. I am so happy to have the opportunity to feature her here on the blog!
WHAT MOTIVATED & INSPIRED YOU TO START YOUR BUSINESS?
I was inspired to start my business because I wanted a way to connect with girls and teach them how to love themselves and connect with others.
WHAT STEPS DID YOU TAKE TO GET THINGS GOING IN THE BEGINNING?
I started with a business model and then played the trial and error game until I found something that worked well for the community I was in.
WHAT CHALLENGES HAVE YOU FACED AND HOW DID YOU OVERCOME THEM?
I found a lot of difficulty in growing the brand awareness and getting girls to fall in love with what we were about. Overcoming obstacles is just about not being afraid to fail. With starting something new there are always going to be times when you get it wrong but it’s about making those mistakes and learning from them.
CAN YOU TELL US ABOUT ANY HABITS YOU HAVE/THINGS YOU DO, WHICH SET UP SUCCESS EVERY DAY?
I always take time every day to reset myself and re-center.
That usually means taking a yoga class, or going to the gym for some me time.
THE MOST COURAGEOUS THING I’VE EVER DONE AS AN ENTREPRENEUR IS..
Blatantly broken a rule which could have lost me money but that I felt was right. I went with my gut.
MY FAVOURITE QUOTE IS..
Do what makes your soul shine.
MY FAVOURITE BUSINESS TOOL IS…
I love Zoom because it allows me to conference with multiple people and see them live!
IF I COULD GO BACK IN TIME TO WHEN I STARTED MY BUSINESS I WOULD TELL MYSELF..
Just go for it sooner. Don’t hesitate.
THE BEST PIECE OF ADVICE I’VE EVER BEEN GIVEN IS..
All you can do is give and be authentic.
Once you do that, the rest comes together.
People can feel when you’re real.
Follow Claire on instagram: claireicraig