TELL ME ABOUT YOUR CURRENT BUSINESS. WHAT ARE YOU DOING EXACTLY?
I’m a Lifestyle Blogger, Podcaster & Digital Marketing Strategist. I think that life and business shouldn’t be so separate so I combined my two favourite things. On the blog, I share recipes, spiritual things, etc. On the podcast, we talk about female empowerment and for clients, I handle all PR and Digital Marketing needs. I basically become their in-house marketing department.
HOW DID YOU COME UP WITH YOUR BUSINESS IDEA?
It was a struggle bus for a while because I had so many passions and didn’t know how to combine them. Then I realized as a business owner, I can combine them all and thrive. I did a food blog back in college for a class I had and loved it. I missed it so much. I also worked in Marketing and realized I was working my bum off and not really seeing the ROI. Here I was investing in their company and their dreams and what was I building toward? That’s when I branched out on my own.
WHAT WERE YOU DOING BEFORE THIS, AND IS THIS YOUR FIRST BUSINESS?
This business has gone through a few iterations until I got it right. I’ve been in marketing, education and news before starting my own company.
WHAT SPECIFIC ADVICE WOULD YOU HAVE FOR YOUNG WOMEN WHO WOULD LIKE TO BECOME AN ENTREPRENEUR?
Just go for it. Learn as much as you can. Hire the help so you don’t go nuts and just go all in. Be all in on your dreams.
MY GREATEST OBSTACLE AND HOW I DEALT WITH IT:
I think the biggest obstacle was a mindset issue. I was undercharging, giving discounts, etc. and it wasn’t sustainable. I had to really work through my confidence in order to create a sustainable business.
MY PROUDEST ACCOMPLISHMENT:
Getting out of my comfort zone. I’ve created a podcast. Live streamed when I don’t have my hair did or my makeup is done. I’m travelling a ton. I’ve really stepped out and put a lot of faith and trust in myself.
HOW I BLEND LIFE AND WORK TO CREATE THE LIFE I WANT:
It’s really vital that I don’t let my schedule dictate my life. I mix work and personal time in the middle of the day. Sometimes I’ll hit the gym midday, get my nails done, go out with the missionaries, etc. I work when it feels good. I take on clients that feel good.
I AM INSPIRED BY:
My clients. My clients work so hard to go for their dreams and it’s so motivating.
WHY I CHOSE THIS CAREER:
I sort of fell into it after college and I loved it. I realized I loved telling other’s stories and helping them reach their dreams.
HOW I PREPARE FOR SUCCESS:
I practice a lot of self-care. I do a face mask every week. I make it a point to serve too. I go out with the missionaries on a regular basis. When my soul feels good, I feel like I can really serve my clients.
DID YOU WRITE A BUSINESS PLAN? WAS IT AN EFFECTIVE TOOL FOR YOU?
I did. I look at it monthly to make sure I’m staying aligned. I think it helps keep me focused on my goals and helps me to create a system I love for my business.
ARE THERE SPECIFIC ADVANTAGES, DISADVANTAGES TO BEING A WOMEN BUSINESS OWNER?
I’ve experienced a lot of men who look down on women entrepreneurs. I could write whole stories about those experiences. I think right now women are in a unique position right now. We’ve got this amazing opportunity to show women they can have it all. I think women specifically need to go for their dreams unapologetically.
MY FAVOURITE BUSINESS TOOL IS…
Dubsado. It organizes my entire life and makes automating some parts of my business simple. I don’t worry about the process.