TELL ME ABOUT YOUR CURRENT BUSINESS. WHAT ARE YOU DOING EXACTLY?
I have started my own real estate agency which primarily focuses on finding fully-furnished homes for expats and embassy members. Opened my doors at the beginning of this year and already assisted multiple clients with finding their perfect home away from home. At this moment, I am contacted by expats and embassy members with assisting in finding a safe home in a foreign country, as entrusted by homeowners and investors to find a lessee for their property with the right mediation and matchmaking.
HOW DID YOU COME UP WITH YOUR BUSINESS IDEA?
I have always worked for someone. For more than 9 years to be exact, and I did not want to make that a decade. In the start, I quickly I became their right hand (wo)man and, in my last job, ended up doing practically everything. As the years passed, I found the urge to have a company of my own and took a leap of faith to start for myself.
WHAT WERE YOU DOING BEFORE THIS, AND IS THIS YOUR FIRST BUSINESS?
Before I was just below the owner in a hierarchy and so the general manager of a real estate firm. Now I am the proud owner of my first business: Jenter Real Estate specialized in the rental of turn-key properties.
WHAT SPECIFIC ADVICE WOULD YOU HAVE FOR YOUNG WOMEN WHO WOULD LIKE TO BECOME AN ENTREPRENEUR?
Come with a good plan. Have your finances, marketing and target plan in check. In reality, everything will be different than planned once you start. Things will change and it is up to you to adapt, but at least you have a guideline for yourself and where you want to go!
MY GREATEST OBSTACLE AND HOW I DEALT WITH IT:
Deciding to start for me was the scariest part. Quitting your 9 to 5 and being on your own is terrifying. However, it is going to be the greatest step you have taken. Trust yourself and surround yourself with people who know you, are realistic and cheer you on. A good support system is a key to success, but also them being realistic is needed to keep your feet firm on the ground.
MY PROUDEST ACCOMPLISHMENT:
Without even having officially started, I already organized my first few rentals.
HOW I BLEND LIFE AND WORK TO CREATE THE LIFE I WANT:
I am very flexible with my hours, and so the balance between work and life is great! In the regular office hours, I go to gym classes and eat out for lunch. In the weekend I prepare for the week ahead and I start my mornings with coffee and daily to-do’s, which keep me focused.
I AM INSPIRED BY:
Julia Pimsleur, the writer of Power Vrouwen and owner/start of a million dollar company.
WHY I CHOSE THIS CAREER:
I love the one-on-one contact that I have with my clients. When assisting expats or embassy members with a home, you can find out their entire life story which is often fascinating. I am also in contact with homeowners and the matchmaking principle together with the negotiations that take place really get me fired up.
HOW I PREPARE FOR SUCCESS:
A good and realistic financial overview with monthly targets, Black coffee in the morning, Daily to-do lists, Good insights of myself – What are my strengths, what do I need to work on? how do I reach the highest level of customer loyalty? Knowing myself has given me the best representation of myself and my brand.
DID YOU WRITE A BUSINESS PLAN? WAS IT AN EFFECTIVE TOOL FOR YOU?
When I chose to take the leap, I started with a business plan. I could rewrite it forever, as everything has changed what was in there. At this moment I primarily use it as a guideline.
ARE THERE SPECIFIC ADVANTAGES, DISADVANTAGES TO BEING A WOMEN BUSINESS OWNER?
The Dutch real estate market (primarily expat relocation) is dominated by females, which is lovely. The advantage is that all my competing colleagues have been very welcoming, however, a disadvantage is that there are a lot of them.
MY FAVOURITE BUSINESS TOOL IS…
Venum Software packet is truly amazing to work with as a real estate agent.
THE BEST PIECE OF ADVICE I HAVE EVER BEEN GIVEN IS…
‘Push through that feeling of being scared and dare to take risks. It will be hard, it will be difficult. But the reward is so much bigger than the risk. If it was easy, everyone would be doing it.’