TELL ME ABOUT YOUR CURRENT BUSINESS. WHAT ARE YOU DOING EXACTLY?
I’m Rushanette Martis. The woman behind Sass Visualz and the Content Creator who will help you turn your idea into visuals. My work DNA is characterized as creative, innovative and personal. Content Creation is my passion and translating your vision into an image is my mission. This can be done in various ways. Individuals can book me for a variety of photo and video shoots in the studio as well as on location. Think of special occasions such as a birthday’s, pregnancy’s, engagements, weddings etc. In addition to individuals, I also help entrepreneurs with their visual communication. Branding sessions, promo videos, after movies and visual consultancy.
HOW DID YOU COME UP WITH YOUR BUSINESS IDEA?
I got my first photo camera when I was sixteen. And come from a family of women who like to pose, so it came pretty naturally. I never thought of the idea of Art or Film School, because I didn’t see myself in Photoshop. I took photography seriously around 2017 after a birthday shoot with a friend, it suddenly just clicked. And so the Sass journey began! I wanted to give my clients more than just the basic Photoshop experience. My main motto is to make you feel like a celebrity for a day. Sass grew out of the need for a creative studio where women especially could feel at ease and comfortable expressing themselves. With my help, enthusiasm and creativity, I bring out every client ’inner-Sass providing them with unique and creative photos.
WHAT WERE YOU DOING BEFORE THIS, AND IS THIS YOUR FIRST BUSINESS?
Sass Visualz is my baby and the only business I have had thus far. From an early age, I have always been interested in everything that had to do with the web. I grew up in an era where the internet had just made its breakthrough and always loved it. For example, at the age of seventeen, I made a website with a good friend for our school, a MySpace-like platform for students. We then set up an online radio for the school, and we went on and on. From the web to radio and photography. You name it, we did it. Strangely enough, after high school, I chose to study in HR management. In addition to my studies, I remained active in the communications and media world. After obtaining my bachelor degree in 2015, I moved to the Netherlands to follow a study in Cross medial Communication in Rotterdam, which I completed in 2018. In 2018, I started working as a Recruitment Consultant but took the step in 2019 to switch lanes and dive into my passion; creating content for my business as well as other businesses.
WHAT SPECIFIC ADVICE WOULD YOU HAVE FOR YOUNG WOMEN WHO WOULD LIKE TO BECOME AN ENTREPRENEUR?
Don’t forget to do the inner work. “It’s one thing to look good and be successful on the outside, and it’s another thing to also feel that way on the inside. Keep working on yourself and ask yourself from time to time if what you are doing is serving your life’s purpose. I also want to advise all women to follow their dreams and ambitions more fearlessly and unapologetically. If having a family and being married at 22 is your dream DO IT, if you don’t want to have kids and are focused on your career DO THAT. As women, we are put under constant pressure and scrutiny to be what society thinks we should be but screw that!!! Be who you feel you are destined to be.
MY GREATEST OBSTACLE AND HOW DID YOU DEALT WITH IT:
My greatest obstacle to date must have been facing myself. Entrepreneurship opens your eyes to a lot of things. It’s a constant roller coaster of emotions, hopes, dreams but also fears. People usually think having your own business means that you’re always flying around from city to city, waking up late and “living la vida loca”. But it’s actually hard work, late nights, days of panic and also days that feel like pure bliss. But I wouldn’t change it for the world, being able to work on something for me by me is the best feeling in the world and I’m learning to love myself and the journey I’m going through in the chaos called life.
MY PROUDEST ACCOMPLISHMENT:
I have so many accomplishments I am proud of, I can’t just pick one. I am thankful and grateful that I can share my talents with the world. If I’d have to choose just one it would probably be all that I have accomplished within the 5 years that I have been living here in The Netherlands.
HOW I BLEND LIFE AND WORK TO CREATE THE LIFE I WANT:
It’s a constant struggle but I make sure that every month I have at least 1 weekend in the month that I spend entirely on me. Whether that is resting, going out, going to a spa or being with family. I make sure that I make time for my mental, physical and spiritual well-being. As a business owner sometimes the line between work and play can get very thin! So I try to constantly remind myself that it’s OK to grind but it’s OK to rest and play too. Because what’s all the hard work for if you’re not also enjoying it?
I AM INSPIRED BY:
People, Music, the outdoors, the sky, politics everything around me. But also I’m truly inspired by women. Women consistently demonstrate passion, enthusiasm and an immense capacity to serve and be served by others. We make great leaders as we are natural multitaskers. Our ability to decisively and quickly respond to simultaneous and different tasks or problems is mind-blowing. We are creative problem-solvers motivated by obstacles. Our desire to overcome a challenge fuels us to get things accomplished. How can u not be inspired by a being like that?
WHY I CHOSE THIS CAREER:
I think this career chose me, it sounds cliché I know but ever since I was a child I knew I wanted to help and serve people I just didn’t comprehend in what way. I didn’t want to be a nurse, a doctor, firefighter, police officer or anything like that. But as I embark on my entrepreneurial journey its becoming clearer year by year that my mission in this world is to help others shine as bright as I see & recognize they can. Whether that is trough visuals or not I find great fulfilment when I also see the people surrounding me shining bright.
HOW I PREPARE FOR SUCCESS:
Preparations + Opportunity = Success.
I believe success happens when you are prepared to take an opportunity. But a big factor of being successful is also being able to recognize the opportunity. Not all opportunities come in BIG shiny packages. Some opportunities are hidden in TFP projects, collaborations and being open to engaging with your network and followers. So many of us are focused on the big deals, the big brands, the big projects. But what I’ve learned during my years as an entrepreneur is that success also comes from the small but continues projects that provide you with longevity and continuous income flow. Be open to engaging, be open to network and be open to collaborating.
DID YOU WRITE A BUSINESS PLAN? WAS IT AN EFFECTIVE TOOL FOR YOU?
I did not write a business plan. My business started as a hobby that grew into a business very quickly without me even noticing. So I was unprepared for everything having a business entailed. Luckily I got help and assistance along the way but I do feel like I would have spared myself a lot of headaches if I had done all of that beforehand.
ARE THERE SPECIFIC ADVANTAGES, DISADVANTAGES TO BEING A WOMAN BUSINESS OWNER?
Both male and female business owners carry their burdens. But I do believe women are treated unfairly and judged unequally within every work field.
MY FAVOURITE BUSINESS TOOL IS…
My Google calendar, I don’t know how id manages life, work and running a business without my Google calendar. When dealing with a busy schedule, time is of the essence, so I plan every single detail of my day in my calendar. It keeps me on track and I love it!
THE BEST PIECE OF ADVICE I HAVE EVER BEEN GIVEN IS…
Just breathe we weren’t made to be perfect but to be human.