Interview With Female Entrepreneur Keyoka Russo

Interview With Female Entrepreneur Keyoka Russo l Paperbeau

TELL ME ABOUT YOUR CURRENT BUSINESS. WHAT ARE YOU DOING EXACTLY?

I am a professional Matchmaker. My business is faith-based and my target audience is Christians and Jews. 

HOW DID YOU COME UP WITH YOUR BUSINESS IDEA?

It all started when I was working for a speed dating business called 8 Minute dating. After that, I wanted to start my own faith-based dating business. 

WHAT WERE YOU DOING BEFORE THIS, AND IS THIS YOUR FIRST BUSINESS?

I was working as an event organizer for 8 Minute dating before I start my own business and yes this is my first business ever.

WHAT SPECIFIC ADVICE WOULD YOU HAVE FOR YOUNG WOMEN WHO WOULD LIKE TO BECOME AN ENTREPRENEUR?

Follow your dreams and passion if you want to be an entrepreneur then be an entrepreneur. And don’t let anyone or anything get in your way.

MY GREATEST OBSTACLE AND HOW DID YOU DEALT WITH IT:

My greatest obstacle was graduating from high school in the year 2007 from the No Child Left Behind Act.

MY PROUDEST ACCOMPLISHMENT:

 Graduating from the Matchmaker Institute

HOW I BLEND LIFE AND WORK TO CREATE THE LIFE I WANT:

As a Matchmaker, we go to a lot of networking event especially cocktail parties, so I blend my fun life and with my work and I enjoy it.

I AM INSPIRED BY:

Arlene Vasquez who is a Latino American. She is also the CEO of the Matchmaking Institute and a great matchmaker & instructor.

WHY I CHOSE THIS CAREER:

I just love seeing single men and women fall in love with one another.

HOW I PREPARE FOR SUCCESS:

1. Graduate from the matchmaking Institute and create a beautiful website
2. Create a business plan and create a beautiful logo
3. Network, network and network

DID YOU WRITE A BUSINESS PLAN? WAS IT AN EFFECTIVE TOOL FOR YOU?

Yes, it was it really help me out big time!

ARE THERE SPECIFIC ADVANTAGES, DISADVANTAGES TO BEING A WOMEN BUSINESS OWNER?

This is something that I read and is written by Belle Wong, J.D.
Women make great leaders. In today’s world, more and more businesses recognize the value women bring to the leadership role. A 2018 study by Deloitte, for example, showed that employees today want a leader who is able to balance “soft power traits” with “hard power traits.” Out of the top five leadership traits identified, three are soft power traits: communication, flexibility, and patience. And these are all traits in which many women excel. Additionally, the study found that employees also are looking for leaders who are transparent and authentic, and who have the ability to see their own weaknesses. Here, again, women entrepreneurs have an advantage. The bottom line when it comes to leadership style? Women often make great leaders, and this is something that the working world is coming to both recognize and appreciate. Female entrepreneurs have the ability to create a women-friendly corporate culture. No doubt you’ve heard it before: In many companies, the corporate culture can work against women. But when you own your own company, you have the ability to establish the kind of corporate culture that works best for your lifestyle. Well from my own mouth the disadvantages of being a woman-owned business are financial barriers sometimes we have credit issues that stop us from reaching our goal of owning a business is more women with credit issues than men that I have  research 

MY FAVOURITE BUSINESS TOOL IS…

Social Media marketing because I meet a lot of new people that way and I make a lot of new friends that way as well.

THE BEST PIECE OF ADVICE I HAVE EVER BEEN GIVEN IS…

Stay in school and never drop out!  

Interview With Female Entrepreneur Keyoka Russo l Paperbeau

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