TELL ME ABOUT YOUR CURRENT BUSINESS. WHAT ARE YOU DOING EXACTLY?
I am the founder and owner of Crab Social. Crab Social is a Social Media Marketing Agency that helps startups, entrepreneurs and small businesses grow their business by using Social Media Marketing correctly. We do this by giving training, coaching and VIP consultancy sessions. We also offer our full Social Media Management services to clients which includes; creating and implementing a Social Media Strategy, designing and posting content, creating and monitoring Social Media Advertising and Social Media Customer Support for our clients. The ultimate goal for them is to grow their business and make money through Social Media.
HOW DID YOU COME UP WITH YOUR BUSINESS IDEA?
I was working at an offshore company in 2013 and became pregnant later that year. At the end of my maternity leave, I found out that I would be laid off due to the economic crisis. I decided to stay home with my newborn baby boy and I started an online clothing store on Facebook called Cute Plus Curaçao. Which grew quickly and was doing very well. I remember joking with my friends how I wish and would love to do Social Media Marketing for other companies and create the same success for them as I was having for Cute Plus Curaçao. In that same year, I decided to take a part-time job at KPMG while combining it with Cute Plus Curaçao. After a while, I thought why not turn my wish into reality. And so it happened, Cute Plus Curaçao evolved into Crab Social and not long after that, in December 2014, I left KPMG to pursuit Crab Social.
WHAT SPECIFIC ADVICE WOULD YOU HAVE FOR YOUNG WOMEN WHO WOULD LIKE TO BECOME AN ENTREPRENEUR?
Follow your instinct and surround yourself with people, who you can learn from and those that can empower you. People who take your idea(s) seriously. That understand your fears and the risks that you take. It’s important to be surrounded by people that motivate you. Always trust your intuition, because instinct is key! I have worked at five different companies over the past 10 years and I didn’t leave because I wasn’t doing my job well. On the contrary actually, I was always the best at anything I was doing. I always left because I was constantly searching for that ONE thing that could satisfy me every morning when I woke up, my passion. My instinct leads me.
MY GREATEST OBSTACLE AND HOW I DEALT WITH IT:
Setting up the prices for my services. I know a lot of other entrepreneurs that deal with this issue in the beginning when starting up their business. Because you know the worth of your services but you’re still afraid that 1) someone will not take your services due to you being too “young” in the market, or 2) you’re not so known yet, or 3) your prices are too high. So you might not charge allot in the beginning but as you work your way up the ladder and you know your worth and your knowledge, THAT is the moment you can really charge according to what you think and according to your worth. Because you know what you will be bringing to the table and what you can achieve for your clients. I dealt with this issue through coaching. And by surrounding myself with people who lift me up and helped me. And I trust and believed in myself. I tell myself every day; “I’m good at what I do and I decide what my ultimate price is for my services”. Of course, I’m flexible here and there, depending on the situation, but if the potential client does not believe in the service vs the price they are always free to shop around. It’s a process and you will get there.
MY PROUDEST ACCOMPLISHMENT:
I got selected by the US State Department to go to YLAI (Young Leaders of The Americas Initiative) which is an amazing opportunity. I applied in April, this year, and I am so proud and thrilled to be selected and to be going there. It’s a big accomplishment as it proofs to me that even though I come from a small island in the Caribbean called Curaçao, that I am on the right track. And that I am doing something good by being ME. I did not prepare for any of the interviews during the application process, I was just being myself and pitched my company and my passion for it, from the bottom of my heart. And it got me selected!
HOW I BLEND LIFE AND WORK TO CREATE THE LIFE I WANT:
It was difficult to have that balance. In the beginning, I put many hours into the business. After a year I started to structure it. Now I have a better balance by actually scheduling my family time, son time and ME time.
I AM INSPIRED BY:
My dad! He is a self-taught salesman. He is never afraid to walk up to someone and have a meaningful conversation with them. He introduces himself easily and he has made a good life for himself. He keeps on inspiring me.
WHY I CHOSE THIS CAREER:
During the 10 years of working in the corporate world, I never got the satisfaction that I was looking for. I knew that I was destined for something bigger and I was always on the lookout to find my real passion. You will never be valued 100% in any company, the way you would really want to. Now, I create my own satisfaction by helping others be successful with their Social Media Marketing.
HOW I PREPARE FOR SUCCESS:
I have been living by this quote for a while now: “Always keep your eyes and ears open for new opportunities”. By staying flexible and working hard I prepare for success. By thinking big! Thinking big is something inside yourself. One of my tools is visualizing and affirming what I want in two to five years.
DID YOU WRITE A BUSINESS PLAN? WAS IT AN EFFECTIVE TOOL FOR YOU?
No, I did not write a business plan. I don’t believe in a Business Plan. My Business Plan is my business coach. Where did you find your Business Coach? My first business coach was from New-Zealand and fell into my laps as I was casually scrolling through my Facebook newsfeed. She coached me for a year and helped me tremendously. She gave me tips and tricks on certain situations that she has been through. So basically a coach interacts with you in order to help you and your business grow. A business plan doesn’t do that for me and if you or your market change you will have to change your whole business plan.
ARE THERE SPECIFIC ADVANTAGES, DISADVANTAGES TO BEING A WOMAN BUSINESS OWNER?
Not at all. Well, not to me at least. I have not experienced any specific advantages nor disadvantages to being a businesswoman. Perhaps that has to do with me not looking at people differently, by gender. Nor treating them differently.
MY FAVOURITE BUSINESS TOOL IS…
THE BEST PIECE OF ADVICE I HAVE EVER BEEN GIVEN IS…
– Follow your gut and your instinct in whatever you do –